The Brand
Logo / Branding / Socials / Colour Palettes / Print / Digital
About Energy 106
Energy 106 is a Belfast-based dance music radio station with a long history in Northern Ireland’s club and dance scene. The guys there had approached us to rebrand the station from top to bottom, new logo, colour palettes, branding, this included for their website, socials and events.
The Logo
Before
After
A little bit about the change of direction
The previous visual identity relied on space-inspired motifs, an awkward logo silhouette, and a harsh red palette that proved difficult to apply across modern artwork. To align with the station's future, we streamlined the brand while honouring its heritage. The new mark retains a hint of that original "spaceship" geometry as a nod to the past, but translates seamlessly across print, social, and web formats. Partnering closely with Danny at Energy, we developed a fresh, high-impact colour system that hit the sweet spot for versatility and brand recognition.
The Final Product
Radio Branding
Energy 106 commands a massive, highly active audience across airwaves and digital platforms. The new branding reflects that scale with an engaging, high-contrast color scheme designed to boost user interaction. A key focus of the rebrand was bringing the station's DJs to the forefront, creating a unified identity that bridges their daily radio shows with high-impact live events.
As shown across our show creative, the visual strategy places a heavy focus on the talent that keeps the station running daily. At the same time, subtle design cues pay homage to their late-night events and the vibrant electronic music culture that defines the Energy 106 audience.
Day Parties & Events
Over the past few years, Energy 106 has hosted a series of consistently sold-out day parties across Belfast—a true testament to the strong connection between the team and their loyal audience. To support these flagship events, we deployed the new brand system across every touchpoint, delivering a seamless visual experience spanning social media assets, web promo, and on-site event print collateral.
